BRANDING OVERVIEW
In 2024, the Histiocyte Society Board embarked on an exciting rebranding journey that went far beyond creating a new logo. This process involved a thorough and thoughtful exploration of our organization. We took time to understand our audience: who they are, what they need, how we support them, and the difference our work makes in their lives. We examined the core purpose driving our mission, defined what sets us apart from other organizations, and identified our core values. This groundwork has shaped every aspect of our new brand identity.

WHY REBRAND?  
Branding is essential for the Histiocyte Society as we enter our 40th year, marking a new era of growth and visibility in histiocytosis research and treatment. Our recent branding project, including a new logo and strategic brand identity, strengthens our mission by ensuring we’re recognized as the primary institution for histiocytosis, where research, clinical efforts, and interdisciplinary communication converge. With this focused brand identity, we aim to cement our reputation as a trusted resource for researchers and clinicians worldwide. Moreover, branding will support our global outreach, extending the Society’s impact to regions like Eastern and Southeastern Asia, Latin America, the Middle East, and Africa, bringing vital resources to underrepresented areas. Finally, our strengthened brand will help us attract and nurture young investigators, securing a future of cutting-edge research that benefits patients and optimizes outcomes. This new brand is more than a visual update; it’s a commitment to uniting and advancing the histiocytosis community globally.

THE PROCESS:
Following our discovery process, the committee turned to the internet to explore images, color palettes, and themes that reflected our findings and the organization’s future direction. We gathered our inspirations on a Pinterest board, then met to review and discuss everything we’d found. A recurring theme from the committee was the importance of honoring our past by incorporating elements of the previous logo into the new design. To achieve this, we kept our signature royal blue color and included the representation of the Birbeck granule, creating a meaningful connection between the old and new logos.

We knew we wanted to add additional colors after having only one color for 40 years.  For this we looked to pathology for inspiration which is where we found the pink/purple color that was chosen.  

These are some of the inspiration images and colors that we collected: